Tuesday, November 16

Gorgeous new DRYbibs...

Gorgeous new DRYbibs now available on etsy...

Monday, November 15

Buy now for Christmas!

New COOLwrap Collection now on etsy...

The COOLwrap is back...

The COOLwrap is back by popular demand and just in time for use this summer! The COOLwrap was designed last year when I needed a cool wrap alterantive for my little one on a very hot new years day! Hence the COOLwrap was born. It's made form very thin muslin fabric and is designed to allow for a snuggle wrap of bubba's arms while leaving legs free and open to move and breathe.

Go to etsy to check out the latest COOLwraps in stock! I already have mine ready for baby #2 due to arrive in the heat of Feb 2011! Enjoy :)

Monday, November 1

Summer 2010 Collection - Coming Soon!

Hi everyone!
Exciting news... The Summer 2010 Collection fabrics have arrived and the liners are due to be listed for sale in the coming weeks...
The collection features 8 liners, with gorgeous boys and girls designs as well as ones that would suit unisex use.
Keep an eye out as they will be available for pre-Christmas delivery!

Thursday, October 21

Hurry... Limited Stock Remains!

Hi everyone,
Wow - it's come and gone... and with a great launch of the Spring 2010 PRAMLiner Collection we have now only got limited stock left. If you want to get your hands on these liners you need to get in quickly! You can buy online and receive free shipping at www.lianasimpson.com or go to a store near you (Stockists are listed on the website)
We are hoping to design a new collection in the coming weeks due for release in the new year. In the meanwhile there are some delicious designs coming to etsy, as I have just placed an order for many beautiful fabrics (In time for Christmas)....
Please let me know if you have ideas for colours, designs etc for our 2011 collection...

Thursday, October 7

Buy Online NOW!

Finally I can say it.... AVAILABLE ONLINE!!!!!! You can now get your hands on the Spring Collection liners right here on our website. The shop is simple, easy and safe, using PayPal. All transactions are in Aussie Dollars and for a limited time we offer FREE postage to all Aussie buyers! Go ahead and check it out!!!

Tuesday, October 5

Dispatch Day...

Packing, sorting and shipping was the aim of today! With my little helper in toe, we got it all done and am now only waiting on sending the last few orders at the end of the week before all our stockists will be stocked up! It's been a hectic few weeks of finalising shipments and freight, trying to coordinate orders and deliveries and finally it feels like its all getting sorted out.... Thanks to all our stockists frrom whom we have had very positive feedback so far! We hope the customers keep buying so that you can continue stocking the PAMLiners... I can't wait to get cracking on designing the next season stock soon!

Sunday, September 19

First Shipment on its way...

It's exciting times here at LianaSimpson DESIGNS AUSTRALIA - the headquarters is filled with brown boxes, all packaged up and ready to be delivered and sent! The first of our 6 stockists will be receiving their orders this coming week, with the remainder due to be dispatched within the next 2-3 weeks.
Finally its here, and finally it will be on shelves.... Now you can start looking out for the liners in your local stores!

Friday, September 10

Soon available in Sunny Queensland!

Soon available at www.Belly2Baby.com.au

I am excited to announce that we now have a Queensland stockist! Hooray for sunny Queensland..... Belly 2 Baby at the Sunshine Homemaker Centre in Maroochydore will soon be stocking the 'Spring 2010' PRAMLiner range! We are so excited to now have stockists right accross Australia and also in Auckland New Zealand. Thanks to all the support from our fans and keen customers-to-be....

Monday, September 6

Look out for in-store promotions!

Our stockists are being listed on the website this week! Please feel free to check out if there's a location near you.... Look out for in-store launch promo posters too :)

Sunday, September 5

Finally a Unisex Option that matches!!!!

Here's a little something for all of you boy mums who just love funky designs in blues... and a little pink splash for you girly mummies who like to match everything with the colour PINK (which has somehow overtaken your life- like mine). Now you can have BOTH!!!!!!
The research into the colour schemes used for the LianaSimpson range is unique and made to suit the needs of all parents. It will match just about any pram (red, blue, black, brown, green) and can be used for boys and girls using the same pram/buggy....
The aim of the game was to find bright colours that would match prams, accessories and outfits... (because lets face it- us mums like to have everything matching) Then you also have the option of two prints per liner, and the opportunity to finally put the boy and girl liners side by side in any doubles or twin prams... they look just great together! (See pic)
Hope you like what you see.... from October you will be able to purchase these liners online and in selected stores! Keep checking in for updates...

Wednesday, September 1

Ahoy.... its almost here!

Hi everyone,

Just a quick note to keep you posted on the shipment of Spring liners that are on their way to Australia. This week the final products have been quality inspected and packaged, and loaded ready for shipping! Now we all need to keep our fingers crossed for calm seas and speedy shipping - as well as quick processing in customs! It's getting very exciting now and I am getting very eager to get the first of the liners out to our amazing stockists who have been superbly patient in getting their hands on the very first collection of liners!

Sunday, August 22

Samples for Sale on Etsy!

Snap up a bargain and get your hands on the very first of the Liana Simpson range... I am selling some hand made samples on my etsy shop where you can be the very first to get your hands on the new range with custom designed fabric prints! Go to my etsy store for more info!

Thursday, August 19

Community Care...

We have finalised discussions with Compassion Australia, to donate $1 from each PRAMLiner sold (in the Spring 2010 Collection) to one of their prjects.
You can read more about their causes and our commitment to making a difference at www.compassion.com.au

Showing off my new liner!

I went for a long walk to the park with my monkey girl this morning and what amazing weather for it! Since I dug out the phil&teds which has been in hiding since I've started using a stroller, I decided it was also the perfect time to start using my new liner... Marketing I am going to call it!

It really worked well... My little girl loved it an kept pointing at the hearts, not to mention the looks it got from other mums at the park (and a few comments too). I love it and felt so happy to finally have one for myself!

Monday, August 9

Reed Trade Fair Update...

So far the trade fair has been a mixed bag... a very slow start on day one, with a HUGE two days to follow. Thus far the response from buyers have been overwhelming, not to mention all the mums and grandma's who stopped by and asked where they could get their hands on one of the liners.
I have sold to outlets in all states, and also to a New Zealand store. Its exciting to think that people all over Australia will be able to purchase their favourite liner, including ones who like buying online through the many online stores who have placed an order for some liners! I also had the opportunity today to speak with a few larger companies who have several stores (very exciting possibilities). Only 2 Days to go... hopefully a few great orders... but more than anything I can't wait to get back to Sydney and give my little gremlin the biggest smooch and cuddle! That's all for now from cold Melbourne...

Friday, August 6

Setting up my exhibition space...

After an hour delay for the flight and 10kgs overweight (oops...) I made it to the exhibition centre with plenty of time to set up and explore. It was so amazing seeing the HUGE amount of effort people put into this. Some of the exhibition spaces are bigger than shops and are fitted out so beautifully. It kind of made me glad that my little space is just that... little!
I still can't believe I fitted a table, chair, pull up banner, pram and all my stock (plus clothes) in a suitcase! I did get a few funny looks as I unpacked my suitcase on the stand, moving tops and clothes out of the way and repacking it again... Very funny!
I took some pics of my stand all set-up... I think its not bad for a first time- but will see if I can attract some interest tomorrow when it all kicks off.

Thank you so much for the many phone calls and messages of support, it makes it somehow easier to do all this, knowing there are people back home who are encouraging and believing in what I am doing!
That's all for now- its time to go down and explore melbourne city in search of a coles or convenience store....

Tuesday, August 3

The first look at the 'Spring 2010 Collection'!

I have finally received the first of the manufactured liners from China this morning! They look amazing... the colours are vibrant and the prints look great! The cotton is lightweight and soft- exactly what I was after. The liners are sewn beautifully and packaged in a pvc press-stud bag with a sticker on the front.
I am now ready for Melbourne, stock in hand and everything ready... I thought I would share with you some pics of the first liners in the LianaSimpson 'Spring 2010 Collection'.

Monday, August 2

New EASYpouches- Just Listed!

After so long...focusing solely on the manufacturing of the 'Spring 2010 Collection' which will be launched this weekend, I am happy to say I finally made it back to the sewing machine and have just listed 7 new EASYpouches with two sides of gorgeous designer fabrics. The EASYpouches are an ideal sollution to those bulky nappy bags and offers a no fuss alternative just big enough for fitting a few nappies, wipes and nappy bags in. The EASYpouch isalso the perfect size for throwing into your handbag to ensure you always have the bare essentials with you! Check out the new listings on etsy.

Thursday, July 22

Gift Cards- now available....

Hi everyone,
As suggested by a customer and facebook fan, I have decided to do Gift Cards! What a great idea for a new mum and their little one, to choose a pram liner to match their accessories and pram, or to browse through the other products available in the LianaSimpson range. Contact me directly to arrange a gift card purchase of your chosen amount! These will be available for purchase through the online shop at www.lianasimpson.com once we are ready to launch the Spring 2010 Collection.

Thanks- Hope you like!

Monday, July 19

Calm before the Storm...

Its been a while since I have blogged... I have been crazy busy trying to liaise with my manufacturers in getting everything 100% right for production. The good news is that they have started manufacturing and the liners are on track for a Spring launch. The next fe weeks will be filled with final preparations for the Melbourne Reed Trade Fair and trying to fit everything into my suitcase! I guess I will also be cooking double for a while to ensure there are plenty of frozen dinners available while I'm away... But mostly I am getting anxious about not seeing my little monkey for 5 days :( (I think she will love the bonding time with her daddy though)... Anyhow- I will keep you posted as I find out more and post pics as soon as the first liners arrive in three weeks time!

Tuesday, July 6

Preparing for the trade fair...

The past weeks have been filled with design work, an imaginary stand, and trips to ikea... Today I finally picked up the show banner, brochures and business cards that I somehow have to squash into my suitcase on the plane down to Melbourne! Its all getting very real and very exciting now, although a little scary! Just thought I'd share the latest developments with a few pics of me and my little helper getting ready for the show! :)

Friday, July 2

Babyology Feature...

This week we have been included in a Babyology feature... The Babyology website is designed to promote and let people know about up and coming designer products relating to children and parenting. In the coming week our feature will also be a part of a Babyology Newsletter that will be distributed to over 10,000 people. I wish to say a big thanks to the team at Babyology for ncluding me in their feature this week and hope to see much interest come about as a result. You can still access the article at Perk-Up-Your-Ride. The feature has already started to bring potential wholesalers and customers my way and I couldn't be more greatful for timing as it is leading up to launch day!
Yay for the article in Babyology!

Monday, June 28


Some of the amazing people who will be exhibiting at the Reed Fair in August...
Reflecting... on things that have been, ideas that have grown, potentials that have been realised and dreams that are coming true! I am so blessed to be on the road to launching my dream at the biggest trade fair in Australia among some of the most gorgeous and inspirational children's brands and designers.
I have butterflies in my tummy thinking about August.
I have spent the afternoon trying to prepare myself emotionally by searching through the lists of exhibitors that will be at the Reed Fair, and came accross some that are divine and inspirational... I am excited that I will be alongside such amazing brands and people and am looking forward to learning from them and meeting them (hopefully). Now I just cross my fingers and hope that my stand will look utterly amazing and off course that everything will fit in my suitcase... (Please be generous Jetstar!) A very xciting time ahead.....

Sunday, June 27

An invitation to all wholesalers...

I wish to invite any wholesalers to visit my stand (#5524) at the Reed Gift Fair in Melbourne in August. I will be launching the PRAMLiner at theFair and Exhibiting it for all to see, feel and touch!

Tuesday, June 22

Packaging sample...

I have just finished doing the graphics and artwork for the final sticker to go on the pvc press stud bag that my liner sets wll be sold in. Who would have thought it would be so time consuming and difficult to make decisions when it comes to the 'final product' and what it will look like! I am happy with the end result and am hoping the 7 hours spent on it today will pay off when the products hit shelves in retail shops. Just wanted to share the packaging sample and sticker for those of you who are interested.

Monday, June 21

Samples on the way!

This morning I received the email that I have been waiting for! The samples of my liners are almost ready, apart from a few final tweeks...

They look stunning and I am especially pleased with the gorgeous fabrics, the first of my very own collection. The liners are looking vibrant and bright, and I am excited to receive them in preparation for the Trade Fair in Melbourne in August...

Thursday, June 17

Reusable pram liners...

Having looked into the laws surrounding eco-marketing it is quite clear that you have to go through much explaining and be honest in your campaign. I have spoken to the ACCC today and they provided some better information on the 'resuable' aspect of a product, which my pram liners definately fall into. Since my liners are machine washable and can be restored and used time after time, it is in fact a 'reusable' product.... now to decide if this will be at all beneficial in marketing the product? Feedback would be much appreciated!

Wednesday, June 16

Eco or not-Eco?

Today I am pondering the possibility of my products being environmentally friendly? What makes an eco-product? and how do you classify your product as being environmentally friendly...

I think I will be looking into this further, thinking that my pram liners are possibly an eco-friendly product. It saves prams from distruction, it is made with some natural products and is re-usable? A long shot perhaps? I will keep you posted as I get more info on this.....

Wholesale Orders

Order on its way!

Over the past few days I have been sewing madly to fill orders for a few small online stores wishing to stock my products. I have been overwhelmed by the positive feedback and wholesale requests - and now can't wait for the manufactured liners in my own designer fabric prints, as it will make wholesale much much easier and less time consuming! For now you can check out my products that will be listing on the 'Owl Baby' website (or see facebook page)... I am aloso working with 'For Baby Naturally' about stocking of the EASYpouch on their website based around natural baby products!

Looking forward to more wholesale business partnerships in the future! :)

Saturday, June 12

A little something just for me...

Today I decided to indulge in a custom liner for myself. I wanted something gorgeously stylish but not too loud. Something to blend in with the colours of the stroller and any other colours I choose to add...
So I decided to use the gorgeous fabrics of Amy Butler... and I love it!

Wednesday, June 9

Exciting News... Samples are less than one week away!

For those of you who have been following my very lengthy process of designing my own fabrics, and getting them turned into goreous pram and car seat liner sets... I have some news! My sample liners, made with my very own fabrics are only about 1 week away... I am so excited (Needless to say :)- )

I am also excited to have been given an amazing opportunity to exhibit at the Reed Trade Fair in Melbourne in August this year... I am delighted to have been accepted as a main stage exhibitor and am working out the final details as we speak. (I'll be sure to keep you all posted on developments as they occurr).

Things are finally moving along and soon I'll be able to fill all the requests from retail and online shops by providing plenty of gorgeously stylish liner sets!

Monday, June 7

Dinosaur-Raur.... a little something for the boys!

I just completed the first set of the new liners. This one is called Dinosaur-Raur in gorgeous blues, greens and yellow-orange tones. The reverse of the liner is made with a gorgeous apple and olive dot fabric.
This set comes as two liner sets with two babyBUMPER infant head supports to match. The sets are both reversible giving you the choice between the dinosaur prints and olive/apple dots.
This one is for all those gorgeous little dudes out there! Finally a stylish boy print as so many of you have been asking for!
To buy your own set of Dinosaur-Raur do to my etsy shop at www.lianasimpsondesigns.etsy.com