Having looked into the laws surrounding eco-marketing it is quite clear that you have to go through much explaining and be honest in your campaign. I have spoken to the ACCC today and they provided some better information on the 'resuable' aspect of a product, which my pram liners definately fall into. Since my liners are machine washable and can be restored and used time after time, it is in fact a 'reusable' product.... now to decide if this will be at all beneficial in marketing the product? Feedback would be much appreciated!
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.